Lockbox

На рынке аренды многие этапы сделки уже можно пройти онлайн: выбрать объект, забронировать его, оформить документы. Но сам момент заселения часто оставался офлайн и зависел от ручной передачи ключей.

До LockBox ключи обычно передавали тремя способами:

• лично при встрече
• через кодовые кейсы
• через управляющие компании

Каждый способ передачи ключей создавал проблемы: личные встречи требовали точной координации, управляющие компании увеличивали затраты, а кодовые кейсы зависели от коммуникации и сбоили в реальных условиях. Из-за пробок, проблем с кейсами и мессенджерами заселение затягивалось и требовало лишних действий со стороны арендодателя. Для партнера LockBox был важен как способ превратить бронирование в полный цифровой сценарий аренды — от выбора квартиры до фактического заселения.

The MVP was created not as a demonstration of the idea, but as a tool to test demand. The main question of the pilot was whether landlords would be willing to connect LockBox and pay for the digital move-in experience.

The pilot was limited to one city, so the goal was not a broad launch, but rather to test the model's viability on real users and in clear conditions.

We looked at three main groups of metrics:

• use in real-life occupancies
• willingness of landlords to pay a subscription
• reduction in operating costs

The logic was simple: if landlords actually use the product in their rentals, are willing to pay for it, and the product reduces operating costs, then the model can be scaled.

I was responsible for the creation and SEO promotion of the website and web application

The promotional website addressed product promotion, search visibility, and lead generation. It featured a homepage with a product presentation and a lead generation form. I worked on SEO optimization, microdata markup, and page loading speed to ensure the website served not only as a product presentation but also as a lead generation channel.

The web application covered the tenant's key scenario: from gaining access to moving out. I implemented the main screens and product logic so that the user could navigate the entire process without having to meet the landlord in person.

The application included:

• code entry screen
• contract management with electronic signature
• eviction script
• live chat with the landlord

Special attention had to be paid to security. In a product that involves apartment access, an error in the client logic is critical: it's important to correctly handle authorization, sensitive actions, and user scenario restrictions.

A block with web application mockups

The MVP was launched as a pilot in one city, so the goal was to test key hypotheses: would the product be used in real settlements, would there be a willingness to pay, and would it produce a measurable operational effect.

At the same time, the project received external validation: LockBox completed Sber's accelerator program and continued development through collaboration with Domclick. This confirmed the product's interest from a major partner and its potential for integration into the full rental cycle.

Key metrics and success criteria

Operational efficiency

• Reduction in agent visits by 30–50%
• Reduction in check-in time by 2–3 times

Business metrics

• Increased conversion to rent
• ≥30–40% of users are willing to pay

Conclusion

The pilot demonstrated that the digital occupancy scenario could work in real-world conditions and solve a specific operational problem for landlords. Additional validation through the accelerator and partnership with Domclick reinforced the hypothesis that the model could be scaled up.